Month: November 2020

Digital Marketing that speaks to the hearts and minds of your target audience

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Why successful Hotels & B&B have a website

Listing your hotel or B&B property has never been so simple. With so many online travel agencies(OTA) like Booking.com, Agoda, Expedia, Airbnb just for naming a few, many property managers question if is it actually worth it to have a website. Here is what we learned after working with several hotels, bed & breakfasts for…
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How to Convert Followers into Hotel Guests

Do you want to convert your social media followers into guest. Doesnt’ matter if we are talking about Facebook, Instagram, Youtube or TikTok. There are some principles that you need to follow is you don’t want to waste your hotel money and resources. Tip #1: Be clear and consistent about your hotel message We see…
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images of airbnb logo shaking hand with apple logo

Apple designer joins forces with Airbnb

Let’s get to the bottom of this. Airbnb after having all the issues in the past years is taking a big step into the future by bringing the mind behind the iconic designs of Apple. Jonny Ive which for many is the second half of Apple after Steve jobs now will be working close with…
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Hotel Pricing Strategies…Mistakes that drain profits

Mistake #1: Not having a clear pricing strategy A good hotel strategy includes multiple elements like occupancy rate, competitors, guest type, etc. Every hotel is different but hotels that rely only on one element to set their price tend not to increase their profits in the long term. If you want to have a better…
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Build your hotel brand in 3 steps

Don’t you love when you have a conversation that lasted for hours that you can’t wait to write about? Well, this is the case of last week when I was having a coffee with a hotel owner about building a brand for his new hotel. Easy, right? not as easy as you think. So many…
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