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Digital Marketing that speaks to the hearts and minds of your target audience

Hotel Digital Marketing Trends in 2021

2020 will be remembered as a pivotal year for the hotel industry and as consequence, many hotels will go out of business, and others will florist like foam. One thing that you need to be clear from now on is that your digital marketing strategies are going to be key to make sure your hotel…
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Why successful Hotels & B&B have a website

Listing your hotel or B&B property has never been so simple. With so many online travel agencies(OTA) like Booking.com, Agoda, Expedia, Airbnb just for naming a few, many property managers question if is it actually worth it to have a website. Here is what we learned after working with several hotels, bed & breakfasts for…
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How to Convert Followers into Hotel Guests

Do you want to convert your social media followers into guest. Doesnt’ matter if we are talking about Facebook, Instagram, Youtube or TikTok. There are some principles that you need to follow is you don’t want to waste your hotel money and resources. Tip #1: Be clear and consistent about your hotel message We see…
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Apple designer joins forces with Airbnb

Let’s get to the bottom of this. Airbnb after having all the issues in the past years is taking a big step into the future by bringing the mind behind the iconic designs of Apple. Jonny Ive which for many is the second half of Apple after Steve jobs now will be working close with…
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Hotel Pricing Strategies…Mistakes that drain profits

Mistake #1: Not having a clear pricing strategy A good hotel strategy includes multiple elements like occupancy rate, competitors, guest type, etc. Every hotel is different but hotels that rely only on one element to set their price tend not to increase their profits in the long term. If you want to have a better…
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Build your hotel brand in 3 steps

Don’t you love when you have a conversation that lasted for hours that you can’t wait to write about? Well, this is the case of last week when I was having a coffee with a hotel owner about building a brand for his new hotel. Easy, right? not as easy as you think. So many…
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The hotel promotions that will increase your bookings

If you want to have more customers for your hotel, then you really have to push the boundaries and figure out what options work for you. What you need to keep in mind is that every hotel comes with its fair share of specific features and ideas. Provide an emotional benefit Most hotels in Asian…
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Tutorial to increase your hotel bookings with Google My Business in 2019

Have you ever wonder what is the box that appears when you search your hotel on Google?. If that’s the case then stay in this post because we will reveal how Google My Business can increase your bookings and reputation and the step by step to set up your GBM now. Why do I need…
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3 best tips that will increase your hotel guest experience instantly

Hoteliers must always be innovating their offerings and updating their services so your guests have a memorable experience. So here are 3 ways that you can increase guest experience that won’t take almost no time to start seeing results. Tip # 1 Give a warm greeting How many time you went to a Hotel yourself…
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How Google is competing with OTAs in 2020

It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online.  They’ve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space. This 2020 Google is showing firm actions to become King among hotels.…
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